LankaBangla Finance PLC today announced its collaboration with Mastercard and PriyoShop, an on-demand B2B marketplace, to introduce a co-branded Titanium credit card for CMSMEs. The new card will reduce merchants’ reliance on cash, provide them additional benefits, and help them build a digital footprint to easily access formal financial services.
The LankaBangla PriyoShop Co-Branded Titanium Mastercard credit card will enable over 5,000 merchants on the PriyoShop platform to seamlessly process digital payments through the PriyoShop platform and POS terminals, with additional merchants gaining access in subsequent phases.
Humaira Azam, Managing Director, LankaBangla Finance PLC., said, “At LankaBangla Finance PLC, we are committed to empowering small and medium enterprises. Our collaboration with Mastercard and PriyoShop to launch this co-branded credit card marks a significant step in providing CMSMEs with the financial tools they need to grow and thrive.”
Asikul Alam Khan, CEO of PriyoShop, shared his optimism, saying, “PriyoShop’s ambition is to empower 1 million MSMEs by streamlining their supply chains and advancing financial inclusion to enhance their financial capabilities. I extend my heartfelt thanks to LankaBangla Finance and Mastercard for providing our retailers with such a diverse and beneficial co-branded credit card. I firmly believe this card will play an integral role in our retailers’ financials and payment experiences.”
Syed Mohammad Kamal, Country Manager, Bangladesh, Mastercard, said, “Mastercard is delighted to collaborate with LankaBangla Finance PLC and Priyoshop to introduce this new card for small and medium enterprises. This association will ensure long-term sustainable growth for enterprises by creating their credit history and allowing them to easily access formal financial services in the future. This launch is in line with Mastercard’s commitment to promote digital payments adoption among communities in Bangladesh.”
The launching event was attended by Khurshed Alam, SEVP, Head of Retail Business, Dipty Mandal, Co-Founder and CMO of Priyoshop and Sohail Alim, Account Management Director from Mastercard along with other senior officials from all mentioned organizations.
